The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Industry players say over 50 per cent users have logged out since the announcement of the rule
As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction
The actor stars in the real-money gaming brand's #TheGameNeverStops campaign
Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
I&B minister Anurag Thakur has told the Lok Sabha that ASCI examines complaints relating to advertisements of offshore gaming companies in the context of contravention of the ASCI code
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
The e4m Game On Summit saw an interesting panel discussion on the future of real-money gaming and the opportunities created by metaverse in this sector
For the 9-month period, Nazara has registered 35% YoY revenue growth