The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing

e4m Staff Aug 20, 2024 8:48 PM

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026

Kanchan Srivastava Mar 6, 2024 8:22 AM

Industry players say over 50 per cent users have logged out since the announcement of the rule

Kanchan Srivastava Aug 23, 2023 8:32 AM

As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction

exchange4media Staff May 17, 2023 11:35 AM

The actor stars in the real-money gaming brand's #TheGameNeverStops campaign

exchange4media Staff Jan 17, 2023 12:20 PM

Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM

Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing

Shantanu David Sep 12, 2022 8:51 AM

I&B minister Anurag Thakur has told the Lok Sabha that ASCI examines complaints relating to advertisements of offshore gaming companies in the context of contravention of the ASCI code

exchange4media Staff Mar 16, 2022 11:27 AM

Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies

Shantanu David Mar 16, 2022 8:29 AM

The e4m Game On Summit saw an interesting panel discussion on the future of real-money gaming and the opportunities created by metaverse in this sector

exchange4media Staff Mar 12, 2022 9:51 AM

For the 9-month period, Nazara has registered 35% YoY revenue growth

exchange4media Staff Feb 12, 2022 9:17 AM