Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants

e4m Staff Mar 1, 2024 11:31 AM

Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years

Kanchan Srivastava Mar 6, 2023 11:01 AM

The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM

The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms

exchange4media Staff Oct 21, 2021 4:34 PM

The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM

The significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025

exchange4media Staff Jul 29, 2021 3:27 PM

According to the latest report by the platform titled ‘Short-form video- The Rise of Made in India digital content’, Indian short-form apps have onboarded around 30-35% new users over the past year

exchange4media Staff Apr 22, 2021 11:36 AM

Subscription revenue saw a 42% surge at $68 million compared to $49 million

exchange4media Staff Mar 30, 2021 12:17 PM

Subscription revenue saw a 42% surge at $68 million compared to $49 million

exchange4media Staff Mar 30, 2021 11:22 AM

The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively

exchange4media Staff Feb 10, 2021 2:12 PM