The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
In the 5th webinar of the ‘Is NEWS undervalued?’ series, Ajay Gupte, CEO, South Asia, Wavemaker, will discuss whether the rise in viewership translates to growth in revenue for news