In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative Directors in 2019
Patil will be based out of Mumbai and report to both Kartik Smetacek and Rohit Malkani
Vashisht joins the agency from Lowe Lintas Delhi where he was Group Creative Director
As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency
The campaign has been conceptualised by BBDO India and will be launched on television; will further be amplified through various other mediums of the media
The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi