Varun Duggirala announces exit from The Glitch
The news comes close on the heels of co-founder Rohit Raj's resignation
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Rohit Raj moves on from The Glitch to start fintech venture
Raj co-founded The Glitch in 2009 and expanded it to become one of the country's leading creative agencies before it was acquired by WPP in 2018
'We went with 60:40 traditional to digital approach to promote Bhuvan Bam's Dhindora'
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
e4m India Brand Conclave: 'Hyper-local content ruling regional media during lockdown'
On the panel - B Srinivasan, Vikatan; Puneet Singhvi, Network18; Divya Bollareddy, Sakshi TV; Vignesh Vellore, The News Minute; Boby Paul, Manorama Online; with Rohit Raj of The Glitch as moderator
Brands veering towards influencer marketing in times of COVID-19
Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging
Pitch CMO Summit: To stay relevant, brands should challenge the status quo: Experts
An expert panel comprising Rohit Raj, Anupam Bokey, Saurabh Garg, Vignesh Vellore, Sai Narayan & Siddhartha Butalia discussed the definition of a 'challenger brand'