santoor

Santoor: The soap that didn’t wash away its identity

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Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

e4m Staff Jan 5, 2026 11:29 AM

Strategic use of OOH this festive season is a game-changer: Ankur Garg, Rapport India

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Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more

Sonam Saini Nov 8, 2023 8:58 AM

Ogilvy and Taj Mahal Tea create a symphony of rain with the Megh Santoor

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The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain

e4m Staff Oct 7, 2023 8:56 AM

Laqshya Media Group unveils Santoor’s multilingual outdoor campaign

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The campaign features Varun Dhawan and Mahesh Babu

exchange4media Staff Jul 12, 2023 11:42 AM

'Santoor's Young Soch campaign is aimed at connecting with the evolving Indian women’

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S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM

Laqshya Media Group executes outdoor campaign for Santoor

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This 60-day-long campaign comprises 750 high-impact OOH sites

exchange4media Staff Sep 5, 2022 12:33 PM

The legacy lives on: Remembering Anil ‘Billy’ Kapoor

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Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM