Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain
The campaign features Varun Dhawan and Mahesh Babu
S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign
This 60-day-long campaign comprises 750 high-impact OOH sites
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others