sdc
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
A bench comprising Justice Hima Kohli and Justice Sandeep Mehta on July 9 asked MIB to submit an affidavit comprising recommendations for the SDC mechanism
They have also requested the ministry not to make it mandatory for advertisers to provide SDCs to media organisations and agencies for publishing ads, said sources
e4m Staff Jul 19, 2024 8:17 PM
The SC declared that it has also allowed applications for intervention from ISA, AAAI, IAMAI, Association of Radio Operators, etc.
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Chehneet Kaur Jun 28, 2024 9:24 AM
Classified advertisements are also excluded from the ambit of self-declaration certificate
e4m Staff Jun 18, 2024 2:33 PM
Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training
Anjali Thakur Mar 11, 2020 8:32 AM
