The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
A bench comprising Justice Hima Kohli and Justice Sandeep Mehta on July 9 asked MIB to submit an affidavit comprising recommendations for the SDC mechanism
They have also requested the ministry not to make it mandatory for advertisers to provide SDCs to media organisations and agencies for publishing ads, said sources
The SC declared that it has also allowed applications for intervention from ISA, AAAI, IAMAI, Association of Radio Operators, etc.
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories
The certificates will have to be submitted annually
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Classified advertisements are also excluded from the ambit of self-declaration certificate
The new logo has a vibrant colour scheme
Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training