The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
Experts weigh in on the optics of sportspersons endorsing addictive substances
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
The cricket legend took to Twitter to ‘remind McDonald’s India about his name’
In a short video clip, Sehwag is seen promoting the brand's skill programmes
Conceptualised by DDB Mudra, the campaign has 5 clutter-breaking ad films
The mandate also included the launch of the recently launched platform 'Cricuru' nationally
e4m PR & Corporate Communication 40 Under 40 Summit: Panel discussion with Abhilasha Padhy, Anjali Sehwag, Dushyant Sinha, and Karan Bhandari
To bolster the message amongst men, the campaign will be aired throughout the current IPL season
The campaign will be released on English, Hindi, Tamil and Kannada channels
The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak
The campaign features brand ambassadors Virendra Sehwag and Danny Morrison
Hockey Fantasy is the sixth major fantasy sports offering of My Team11 along with cricket, football, basketball, volleyball, and kabaddi