The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts

Soumya Gawri Aug 27, 2024 9:20 AM

As part of the association, Shikar Dhawan will star in Eurosport India's latest campaign, 'Face Kar Race Kar'

e4m Staff Jul 18, 2024 1:47 PM

The eyewear brand is gearing up for its launch

e4m Staff May 7, 2024 11:53 AM

The Punjab Kings captain will be part of a campaign called 'Cricket ka Gabbar'

e4m Staff Apr 15, 2024 2:01 PM

The campaign encourages consumers to upgrade or exchange their old TVs for a better viewing experience

exchange4media Staff Apr 13, 2023 4:45 PM

#Pedigree6WeekChallenge has been conceptualised by Jack in The Box Worldwide

exchange4media Staff Mar 26, 2023 10:00 AM

With Dhawan, the brand hopes to attract more sports enthusiasts to the platform

exchange4media Staff Feb 7, 2023 1:31 PM

On Dhawan's 37th birthday, let’s take a look at the evolving social media presence and brand image of the star cricketer

Medha Jha Dec 5, 2022 9:11 AM

The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more

exchange4media Staff Jul 15, 2022 12:32 PM

The brand has partnered with Rephrase AI to create hyper-personalized video films

exchange4media Staff May 10, 2022 4:18 PM

The brand has partnered with Rephrase AI to create hyper-personalized video films for over 2,300 retailers across India

exchange4media Staff May 10, 2022 1:33 PM

Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India

exchange4media Staff Nov 11, 2021 4:12 PM

RISE Worldwide has also signed contracts with Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and Shikhar Dhawan earlier

exchange4media Staff Jul 16, 2021 10:21 AM