The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
As part of the association, Shikar Dhawan will star in Eurosport India's latest campaign, 'Face Kar Race Kar'
The eyewear brand is gearing up for its launch
The Punjab Kings captain will be part of a campaign called 'Cricket ka Gabbar'
The campaign encourages consumers to upgrade or exchange their old TVs for a better viewing experience
#Pedigree6WeekChallenge has been conceptualised by Jack in The Box Worldwide
With Dhawan, the brand hopes to attract more sports enthusiasts to the platform
On Dhawan's 37th birthday, let’s take a look at the evolving social media presence and brand image of the star cricketer
The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
The brand has partnered with Rephrase AI to create hyper-personalized video films
The brand has partnered with Rephrase AI to create hyper-personalized video films for over 2,300 retailers across India
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
RISE Worldwide has also signed contracts with Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and Shikhar Dhawan earlier