Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
The campaign challenges the perception that lower prices equate to lower quality
Prathyusha Agarwal was most recently the Chief Business Officer at BYJU'S for Early Learn
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The TVC has been created and conceptualised by Talented
The film will air on TV channels, digital platforms and YouTube in multiple languages
Adarsh Menon, who was earlier leading Flipkart Wholesale, will take over Shopsy, according to media reports
Created by Tilt Brand Solutions Private Limited, the campaign aims to reach the masses specifically in Tier 2 and beyond