Flipkart’s Shopsy launches campaign with Sara Ali Khan

Shopsy by Flipkart has launched its latest TVC ‘Aaj Shopsy Kiya Kya?’ with Sara Ali Khan, focusing on the women consumer segment.

The campaign highlights Shopsy’s unique value proposition of affordability and availability spanning a wide selection of products depicted through its catchphrase ‘Har Din Aisa Sale Jaisa’. With Sara Ali Khan as the protagonist, the campaign aims to reach women consumers, specifically in tier 2 and beyond cities across the country.

Created by Tilt Brand Solutions Private Limited, the campaign is led by an ad film that is based on the reality of the current market, where shoppers are accustomed to waiting for sales to stock up on items and make do with quick fixes in the interim. The consumers are then taken by surprise when they receive high-value products at incredibly attractive prices all season round.

Talking about the campaign, Adarsh Menon, Senior Vice President & Head - New Businesses, Flipkart, said, “At Shopsy, we are committed to offering a value-based and convenient shopping experience to our consumers by leveraging our deep understanding of their needs. As the campaign title ‘Aaj Shopsy Kiya Kiya?’ suggests, we are looking to develop a habit among consumers to visit Shopsy every day, offering them an opportunity to avail of the exciting deals and offers we have on the platform. A large number of buyers in the country await sale seasons to fulfil their shopping needs. To address this gap, we conceptualised our new campaign that reinforces Shopsy as a one-stop destination for consumers who are looking for a reliable and budget-friendly platform to shop from.”

Commenting on the collaboration, Sara said, “Consumers in India who shop online look for a convenient, value-based, and reliable shopping experience. The new TVC campaign of Shopsy by Flipkart ticks all boxes as it brings an incredible variety and affordability of products for consumers across the country. I am excited to collaborate with Shopsy for the second time as the TVC resonates perfectly with the real India. I believe this new campaign will strike a chord with many who love to shop like I do."