Disney Star to attract more mass brands by putting IPL on FTA channel
The broadcaster will be telecasting 12 IPL matches on its channel Star Utsav, which is available on Free Dish
star-utsav
Star Plus maintains lead position in HSM and across genres: BARC week 32
As per the weekly data, Sun TV bagged the first spot in the South market
Star Plus maintains lead position across genres: BARC week 27
In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list
Did the Big Four's ad revenue surpass pre-NTO levels?
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
Star Plus replaces Star Utsav to lead in Hindi GEC overall market: BARC week 22
As per the weekly data, Sony Entertainment Television‘s dance reality show 'Super Dancer Chapter 4' enters the top five shows' list in both urban and overall markets
SET’s Indian Idol enters top five programs' list: BARC week 19
According to BARC data, Star Plus’ 'Ghum Hai Kisi Key Pyaar Me' leads in both urban and overall markets
Star Plus maintains lead in Urban Hindi GEC market: BARC Week 18
Star Utsav continued to lead both rural and overall (Urban+Rural market) this week
Star Plus tops in Hindi GEC Urban market; Star Utsav leads in rural, overall: BARC week 15
In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts
DD Free Dish auction: Q India, Star Utsav, Rishtey, Azaad, Zee Anmol win slots
The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price
DD Free Dish adds 3 movie channels in 50th e-auction
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March 31, 2021
Back on FTA, Big Four draw viewers & advertisers alike
According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing
Hindi GECs witness rise in weekly impressions on back of fresh content: BARC Week 28
As per data for Week 28, while Star Plus is on top for the Urban market, Star Utsav led both Rural and Hindi GEC markets
With the big four of FTA getting more eyeballs, are advertisers too making a comeback?
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
Back on Free Dish, Star Utsav replaces Dangal as most watched Hindi GEC in overall market
BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark
Star Utsav available on DD FreeDish from June 10
The channel has shows such as Kasautii Zindagii Kay, Mahabharat, and Nazar