Kiara Advani is 'unstoppable modern woman' for Stayfree
The brand has launched an integrated marketing campaign with tagline ‘Din tumhare saath chalega’
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Best ads of the fortnight: Cadbury takes a sweet stand, Dove targets beauty standards
Here are some of the most engaging and creative ad campaigns between September 16 and 30
Stayfree urges parents to have the 'period talk' with sons
The brand film by DDB Mudra is an attempt to spur social change by including men in conversations surrounding periods, which has hitherto been 'women's secret'
DDB Mudra Group Cannes Lions entries: Breaking taboos, robbing & ‘frowning’ with Chaplin
For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI
Stayfree's dad-daughter talks, Berger Paints' ode to childhood: Best ads of the fortnight
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
Stayfree normalizes period conversations through its daughters' day campaign
Conceptualized by DDB Mudra, this campaign brings to light the discomfort fathers feel in having a conversation on menstrual periods with their daughters
PV Sindhu stars in Stayfree's slice-of-life campaign
In the social media campaign for the brand, the Olympian encourages young girls everywhere to stay positive and committed to their dreams