tata-tea-premium

The commercials have been crafted by Mullen Lintas

e4m Staff Aug 3, 2024 9:30 AM

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup

e4m Desk Aug 8, 2023 2:11 PM

Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup

e4m Desk Aug 7, 2023 3:58 PM

The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha

e4m Desk Mar 29, 2023 12:56 PM

The campaign film commemorates India’s proud moments post-Independence

e4m Desk Aug 15, 2022 10:00 AM

Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology

Kanchan Srivastava Mar 22, 2022 8:34 AM

The brand will host the Holi party in the virtual world on March 18 & 19

e4m Desk Mar 19, 2022 2:14 PM

This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique

e4m Desk Jan 26, 2022 2:00 PM

The campaigns have been conceptualized by Mullen Lintas

e4m Desk Aug 1, 2021 4:00 PM

How Tata Tea Premium collaborated with Paytm Ads to target relevant consumers and increase brand awareness across offline and online ecosystems

e4m Desk Dec 16, 2020 9:11 AM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM