Ashish Babu has been associated with TCS for 15+ years and has held various positions, including CMO for Europe and the UK as director of communications
The issue also explores AI’s impact on management education
He is at present President and Global Head of the company's BFSI Business
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Guest Column: Amit Tiwari, Global Head - Marketing Demand Center, TCS, writes on the potential of conversational marketing in helping businesses create more meaningful relationships with customers
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Prior to this, Tiwari was the Vice President-Marketing at Havells India for over 4 years
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers make better use of the data
Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor
The account was awarded after a multi-agency pitch
The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators
Launched on August 15th with a teaser, the campaign is running on TCS’ website, all social media and select English business TV channels
The company has ramped up production to ensure supply that will help meet increasing consumer demand