The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani