The Moms Co partners with Neha Dhupia for hair care category
The brand has released a digital video campaign for the range
The Moms Co. has launched a new digital video campaign, featuring Neha Dhupia for their hair care range.
The campaign highlights how every mother faces moments where their hair becomes a joyful playground for their little ones, recognizing the devotion and sacrifices that define motherhood.
Speaking on the launch, Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group commented, “At The Moms Co., we are committed to supporting the evolving needs for every mom through every change. With this new campaign launch, we aim to extend our support to every mother experiencing motherhood woes by crafting products that are formulated using the finest natural ingredients catering to their needs. We aim to provide mothers with the results they are in search of and the nurturing care they truly deserve and stand as companions on her remarkable journey.”
On being face of the campaign, Neha Dhupia commented, “As a mother myself, I understand the transformative journey that comes with motherhood. This campaign is a heartfelt reminder that we as moms deserve the very best in the hair care range that understand and celebrate the different phases of motherhood. Joining hands with The Moms Co. for the hair care range is an empowering experience as the brands hair care philosophy stands for embracing the incredible transformation that motherhood brings where all mothers are beautifully cared for.”
Speaking about the brand insight and idea, Suraja Kishore, CEO, BBDO India says, “Becoming a mother is hard. It’s not all Instagram filters of perfection that people put out there. Culturally everyone gets over invested in the baby while the mom goes through an overwhelming experience full of complex emotions of joy, exhaustion, love, and worry, all mixed together. Therefore, when The Moms Co. briefed us, instead of looking for insights we chose to listen to confessions new moms had to share with us. It opened a flood gate of emotional data, like this one- “…becoming a mother changes your fundamental identity – be it your skin or hair, the way your body looks and the way you look at the world too changes overnight…for a new born …mom’s body is a playground…” Basis this we arrived at the positioning for the Moms Co to be an empathetic friend and a midwife that offers toxin-free products like this one is for hair-fall…by bringing alive real confessions the brand strikes an emotional cord by with every mom through every change!”
