Proposed ban on surrogate ads: Industry braces for spend impact Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue e4m Staff Aug 6, 2024 9:30 AM
On World No Tobacco Day, Pocket FM comes up with ‘The Coughing Episode’ In this special episode, a narrator experienced a persistent cough - a common consequence of smoking e4m Staff Jun 1, 2024 9:05 AM
Streaming platforms likely to challenge anti-tobacco advisory rule: Report The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long e4m Desk Jun 3, 2023 9:18 AM
Surrogate ads of tobacco & liquor not only illegal but also unethical, say experts The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM
VOOT Studio campaigns for behavioural change on World Tobacco Day The streaming service has teamed up with Indian Cancer Society and has roped in comedian Sunil Grover for the campaign exchange4media Mumbai Bureau Jun 1, 2020 2:30 PM
This World No Tobacco Day, MTV and MTV Beats say 'It’s time to quit!' MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life e4m Desk May 29, 2020 4:42 PM