Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a big surprise for the home furnishing brand

Simran Sabherwal May 24, 2024 11:22 AM

The campaign has been produced by Dharma 2.0

e4m Staff May 15, 2024 1:04 PM

Harshavardhan Chauhaan was earlier with Spencer’s Retail

e4m Staff Mar 18, 2024 6:18 PM

The actor was brought on board during the launch of the brand’s Fall-Winter’23 collections

exchange4media Staff Aug 23, 2023 1:17 PM

Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper

exchange4media Staff Mar 2, 2021 3:06 PM

The campaign focuses on how the group's innovations cater to the unique needs of their consumers

exchange4media Staff Dec 14, 2020 3:59 PM