The committee drew MIB's attention to the recently reported episodes of manipulation of TRPs by some TV channels by rigging the devices used by BARC
The ministry had formed the committee in November 2020 to review the 'Guidelines on Television Rating Agencies in India' that was notified in 2014
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation
As per police investigations, the accused conspired to raise the TRPs of their channels and paid Dasgupta in lakhs on several occasions
Republic TV has been demanding a CBI probe, accusing the Mumbai police of going after the channel after their recent clash over the Sushant Singh Rajput case.
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity
Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy
Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on
The Group released a statement. saying that it will consider appropriate legal recourse against BARC for slapping a fine against the channel