un
Moves on after a decade with the adtech company, having most recently served as Senior Director
e4m Staff Jul 17, 2026 11:48 AM
The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers
e4m Staff Jul 17, 2026 11:43 AM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 4:42 PM
Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
e4m Staff Jul 13, 2026 4:55 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
e4m Staff Jul 13, 2026 4:53 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
As part of our new series 'Headline Makers', today we feature Liyaquat who recently joined Bharat 24 as VP & prime-time anchor and will also be launching her independent YouTube channel soon
e4m Staff Jul 2, 2026 10:24 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
Archana Jain won the Lifetime Achievement in PR category and Ritu Jhingon won ‘Lifetime Achievement in Corp Comm
e4m Staff Jul 1, 2026 10:56 AM
In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement
e4m Staff Jul 1, 2026 10:53 AM
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 30, 2026 6:09 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
e4m Staff Jun 30, 2026 6:08 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 30, 2026 5:25 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
e4m Staff Jun 23, 2026 3:26 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 23, 2026 3:22 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 22, 2026 11:38 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
e4m Staff Jun 18, 2026 6:46 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
e4m Staff Jun 18, 2026 11:09 AM
Colleagues, political leaders paid tribute to Amit Tiwari, remembering his contribution to journalism
e4m Staff Jun 18, 2026 10:50 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 18, 2026 8:50 AM
Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
e4m Staff Jun 17, 2026 3:04 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff Jun 17, 2026 10:45 AM
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
e4m Staff Jun 17, 2026 10:35 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Aryendra Khan Jun 15, 2026 5:38 PM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM