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Dhunji S Wadia remembers Arun Nanda’s passion for horses, and how was resourceful and always ready to help
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose to associate with Sun TV
Niraj Singh Jul 3, 2025 12:42 PM
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Abdul Khan Nov 29, 2024 3:56 PM
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
e4m Staff Nov 12, 2024 9:25 AM
Global will be a collective platform, forming an exclusive alliance of independent agency
A P Sriram Sep 20, 2024 12:14 PM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 10, 2024 8:29 AM
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Chehneet Kaur Sep 9, 2024 9:03 AM
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
The 88-year-old has been widely regarded as the “mother of Asian cinema"
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The jury meet for the 4th edition of PR & Corp Comm 30 Under 30 Summit & Awards is being held today
e4m Staff Sep 6, 2024 10:41 AM
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
Prior to joining Sun Neo, Singh was associated with ZEEL for over 10 years
Sonam Saini Sep 4, 2024 4:28 PM
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
The launch has been supported by a campaign featuring brand ambassador Varun Dhawan
e4m Staff Sep 4, 2024 11:59 AM
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Punit Singh's last role was as Head of Planning—Strategy, Brand, Digital, and Communications (North) with Dentsu Creative
e4m Staff Sep 3, 2024 12:55 PM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ritika Upmanyu Sep 2, 2024 4:13 PM
The campaign talks about the brand’s futuristic features and home-grown fabric technology
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Shantomoy Ray Sep 2, 2024 9:10 AM
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
The new TVC is part of the brand’s ‘Walk. Walk. Walk. Walk with Walkaroo’ campaign
e4m Staff Aug 31, 2024 8:21 AM
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
e4m Staff Aug 29, 2024 8:34 AM
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
e4m Staff Aug 28, 2024 4:20 PM
The show has been conceptualized and created by Disney+ Hotstar CreativeWorks
e4m Staff Aug 28, 2024 3:53 PM
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
e4m Desk Aug 28, 2024 12:02 PM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
In today’s Luminaries series, Atul Ahluwalia ‘The PR Award Icon’ shares his secret of crafting successful campaigns
Ritika Upmanyu Aug 23, 2024 2:52 PM
This is TV Today Network's first venture into the FAST sector in India
e4m Staff Aug 23, 2024 11:22 AM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
e4m Staff Aug 20, 2024 3:11 PM
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Simran Sabherwal Aug 20, 2024 9:28 AM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
e4m Staff Aug 19, 2024 5:15 PM
As per reports, WPP will now handle the creative duties of brands like Tresemme, Sunsilk and Pond's, while continuing to manage the Vaseline account
e4m Staff Aug 17, 2024 9:03 AM
