As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
Industry opines that the brands need Kohli for his popularity and not for the captaincy tag
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year
Guest Column: Kim Walker, Chairman of Aprais, writes today’s marketers and their communications partners need an accurate and reliable basis more than ever
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each