Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
The new ad film has been conceptualized by Edelman India and RMI
The #NexonEVChargingStories campaign, featuring a series of short videos, presents real-world use cases that demonstrate the ease of using a home and a public charging point
The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles
The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max
UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'