Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more

Kanchan Srivastava Apr 30, 2024 8:52 AM

EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players

Nilanjana Basu Jun 14, 2023 8:27 AM

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM

The new ad film has been conceptualized by Edelman India and RMI

exchange4media Staff Jan 27, 2022 1:38 PM

The #NexonEVChargingStories campaign, featuring a series of short videos, presents real-world use cases that demonstrate the ease of using a home and a public charging point

exchange4media Staff May 15, 2021 7:37 AM

The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles

exchange4media Staff Mar 22, 2021 5:14 PM

The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max

exchange4media Staff Feb 12, 2020 12:40 PM

UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM