Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
The platform's shoppable video experience will be available for users to try out on the 30th June
The videos are embedded within the curriculum as a separate tab that will teach children key precautionary measures like how to wash hands, wear a mask, maintain social distancing & stay indoors
The service is being provided free of cost
The film, about a family fighting for survival as a planet-decimating comet nears Earth, will be the first film of ‘First Day, First Show’, a new PVOD offering launched by Eros Now
The app enables users to create short, entertaining videos and share them on the platform
TikTok’s parent company ByteDance has posted more than $3 billion dollars in net profit on $17 billion revenue in 2019
BIGO Ads integrates video & audio calling app imo, short-form video platform Likee and other applications
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?