In this week’s e4m ChillOut, EssenceMediaCom India’s Managing Partner Vishal Shah shares his idea of a perfect weekend and much more
Names Asem Rostom as Country Manager, Middle East and Vishal Shah as Senior Director, Enterprise Sales, US
Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster
Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Along with social media, Gozoop will also be helping the brand with influencer outreach
This format offers a new way to create and share short videos on Instagram
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year
Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on P&G business