Dheeraj Gupta, Founder & MD, Jumboking, speaks to Kailashnath Adhikari, MD, Governance Now, in the latest edition of the platform's Visionary Series
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach
The Amazon campaign built around the ‘Aatmanirbhar Bharat’ sentiment is poised to connect positively with Indian sellers & consumers, say industry observers
The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior
The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali
Nikhil Joshi, Teja Gudluru, Vasudev Jagarlamudi, Ram Malay, Kiran Dham and Udit Pathak presented their views on technology trends transforming workplace in COVID-19 at the e4m-Media Mantra webinar
The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'
The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles
Will Promote ‘Made In India’ products as part of PM’s 'Vocal For Local' initiative
The initiative is a response to India's call for Vocal for Local, helping local businesses expand their audience reach
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts
The campaign & the anthem 'Ye Bharat Hai Hamara, Ye Dabur Hai Hamara', seek to showcase the strong legacy of various Dabur brands and their role in the everyday lives of consumers
The new division will help amplify work of sustainable brands
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun
Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist