Mastercard names Winnie Wong as Country Manager for Thailand & Myanmar
Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets
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Nike ad embraces all the bad qualities that make a great athlete
The ad titled 'Winning isn’t for everyone’ has evoked polarising responses, but is largely being lauded for its unapologetic tone
Desi D2C goes global: Rocky road or swift flight?
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Rhea Bakshi’s award-winning docu 'India’s Treasures' to premiere on JioTV and JioTV+
The documentary will premiere on 15th August
MMA, GroupM & Amazon Advertising launch playbook for brands on festive media strategies
The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season
Winni ropes in Vivek Satya Mitram as Executive Vice President-PR & Communications
Mitram will drive brand strategy, communications & inte-grated marketing at Winni
Kia films put creativity in top gear, hit brakes on brand statement
Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré