The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates

exchange4media Staff Oct 26, 2022 3:07 PM

In 2021, gaming leveled up emerging as a rich and diverse ground for storytelling and community building

exchange4media Staff Dec 2, 2021 1:12 PM

While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts

Mansi Sharma May 21, 2021 10:02 AM

While there is no way to escape the tax, an alternate content plan could help YouTubers, say experts

exchange4media Staff Mar 16, 2021 8:05 AM

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash

exchange4media Staff Jan 19, 2021 2:28 PM

The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness

exchange4media Staff Jan 5, 2021 3:21 PM

These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message

exchange4media Staff Nov 18, 2020 10:59 AM

YouTube's leaderboard showcased brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown

exchange4media Staff Jun 17, 2020 12:59 PM

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM