The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates
In 2021, gaming leveled up emerging as a rich and diverse ground for storytelling and community building
While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts
While there is no way to escape the tax, an alternate content plan could help YouTubers, say experts
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness
These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message
YouTube's leaderboard showcased brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown
As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it
In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands