As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019
The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes
The network has recorded 182.7 million average impressions in the same span
The inaugural week of the tournament registered a phenomenal 107.2 million average impressions
Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec
The Mastra Media campaign consists of 14 digital films, featuring Harsha Bhogale, and will focus on the Gamechangers
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact
The offer will be live from June 10 to 14, under which the company will be rolling out a range of gift vouchers and prizes
The jar will remind team that the soil that supported them through their journey will be in the dressing room along with a billion voices chanting “India, India”
Yuvraj Singh, Shreyas Iyer, Hardik Pandya, and Shikhar Dhawan show their support for the user-generated World Cup song made popular on the short video platform
The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India during the 2019 Cricket World Cup
Users can predict winners for each match and win assured cashback up to 30% and grand prize of free one year recharge
Lara will be on Select Dugout for India’s first game against South Africa on June 5
Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership
The panel will include cricketing greats like Sunil Gavaskar, Ian Bishop, Brian Lara and Wasim Akram
While MTV Beats is letting audiences compose beats, MNX has come up with a line-up of movies
Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before
The broadcaster has tied up with BEST buses which will provide free rides to passengers across 3 prime routes in Mumbai