Aishwarya Rai Bachchan turns 50: Iconic ads of the actor
She has starred in some of the most memorable ads from brands like L’Oreal, Titan and Pepsi
Aishwarya Rai Bachchan hits a golden jubilee this year, as she celebrates her 50th birthday today on November 1. Rai rose to fame in 1994 when she entered and won the Miss World pageant while representing India. The win was followed by a massive national and global stardom for the Devdas actress.
A GQ India report states that Rai’s net worth is estimated to be around Rs 776 crore and reportedly she charges around Rs 10-12 crore for each movie, depending on the length of her character. On the other hand, she charges around Rs 6-7 crore for an assignment of one day for brand endorsements.
Rai’s association with L’Oreal has been one of the longest-standing brand associations, which has even made her a part of the Cannes Film Festival and Paris Fashion Week several times in the past.
However, in the same year that she won the Miss World Paegant (1994), Rai was seen in a Lakme ad.
In the 90s, Rai was also seen in Titan’s Diwali ad. She was a fresh face for the industry then, and starred as the young wife in the ad.
By now, she had already raised viewers’ eyebrows, as she had featured in a Pepsi ad with Aamir Khan and Mahima Chaudhary. This was the time when Pepsi used ‘Yehi hai right choice baby’ as its tagline.
This year, an old ad by CocaCola, featuring Rai and Hrithik Roshan also went viral after a user shared the same on Reddit.
In the year 2009, Rai featured alongside her husband Abhishek Bachchan in an ad by soap brand Lux.
This Colgate ad from 1995 was shot after her Miss World win and featured some of her childhood pictures in the background.
The Eye Bank Association of India leveraged Aishwarya's popularity and iconic eyes to raise awareness about eye donation, a concept which was relatively unknown in India in the 90s.