Leo Burnett’s ‘#BringBack2011’ Oreo campaign and Ogilvy’s ‘VI Human Network Testing Network’ shine
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
A good concept of 'nazar' sandwiched between an unusual ad format and underwhelming execution, say experts
The cricketer has teamed up with the brand for a campaign to avoid jinxing India's chances of winning the ICC Men's Cricket World Cup
The campaign has been conceptualised by Leo Burnett India
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Mondelez replicated Times of India's April 2011 front page where India's World Cup win and 2G scam were big news, and several top publications fell for the ruse
The duo has come together for a unique advertising campaign that’s getting their fans excited
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
The #SayItWithOreo campaign inspires people to spark connection amongst families with the introduction of alphabet embossed, scannable cookies
The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company
As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design
Conceptualized by Digitas (Team Pop), the contest features comedian Rohan Joshi and celebrity pastry chef Pooja Dhingra in its first edition
The #OreoPlayPledge campaign has been conceptualised by Publicis Group
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation