oreo
Leo Burnett’s ‘#BringBack2011’ Oreo campaign and Ogilvy’s ‘VI Human Network Testing Network’ shine
e4m Staff Jun 20, 2024 6:09 PM
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
e4m Desk Mar 25, 2024 12:18 PM
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Tanzila Shaikh Oct 12, 2023 1:42 PM
A good concept of 'nazar' sandwiched between an unusual ad format and underwhelming execution, say experts
Tanzila Shaikh Oct 10, 2023 2:16 PM
The cricketer has teamed up with the brand for a campaign to avoid jinxing India's chances of winning the ICC Men's Cricket World Cup
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
Mondelez replicated Times of India's April 2011 front page where India's World Cup win and 2G scam were big news, and several top publications fell for the ruse
exchange4media Staff Oct 6, 2022 10:56 AM
The duo has come together for a unique advertising campaign that’s getting their fans excited
exchange4media Staff May 27, 2022 3:46 PM
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
Mansi Sharma May 26, 2022 8:32 AM
The #SayItWithOreo campaign inspires people to spark connection amongst families with the introduction of alphabet embossed, scannable cookies
exchange4media Staff Feb 5, 2022 2:00 PM
The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company
exchange4media Staff Apr 28, 2021 1:22 PM
As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children
exchange4media Staff Mar 27, 2021 6:00 PM
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
exchange4media Staff Mar 11, 2021 2:23 PM
Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design
exchange4media Staff Mar 4, 2021 10:31 AM
Conceptualized by Digitas (Team Pop), the contest features comedian Rohan Joshi and celebrity pastry chef Pooja Dhingra in its first edition
exchange4media Staff Feb 15, 2021 2:04 PM
The #OreoPlayPledge campaign has been conceptualised by Publicis Group
exchange4media Staff Jan 5, 2021 3:53 PM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation
exchange4media Staff Feb 25, 2020 5:07 PM
