Cipla Health unveils campaign for Omnigel

The campaign highlights how Omnigel can relieve everyday pains

by e4m Staff
Published: Jul 9, 2024 11:51 AM | 1 min read

Omnigel

Omnigel, from Cipla Health, has announced the launch of its new campaign "Aapki Khushi Ko Dard Ki Nazar Na Lage”.

Omnigel’s new campaign film takes a refreshingly authentic approach to pain care. Utilizing relatable, slice-of-life moments, the film delves into the unexpected ways everyday aches and pains can disrupt life’s simple joys.

Commenting on the launch of the campaign, Shivam Puri, CEO, Cipla Health Ltd. said, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1* pain recovery brand today. We understand how everyday aches and pains can disrupt life's precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”