Colgate-Palmolive India spent Rs 163 crore on advertising in Q1
On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22
Colgate-Palmolive India's advertising spends for the quarter ended 30th June has seen a flat growth at Rs 163 crore against 160.15 crore in the same quarter of the previous year. On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22.
The company reported net sales growth of 2.5% over the same quarter of the previous year aggregating to Rs. 1,186.6 crore for the quarter ended June 30, 2022. Reported Net profit after tax (excluding the impact of exceptional items) for the quarter was Rs. 216.6 crore as against the Net Profit of Rs. 233.3 crore for the same quarter of the previous year.
Colgate-Palmolive India Chairman Mukul Deoras said, “The current quarter continued to witness challenging trends that we saw in the previous quarter. While we remain cautiously optimistic that the trends will improve in the coming quarters, the current quarter was impacted by the overall rural slowdown and inflationary pressures. Our overall pricing strategy and strong funding for the growth programs delivered consistent margins while we continue to maintain our strong investment in innovation and brand-building activities.
"Our recent launch of Visible White O2 with patented innovative technology has been very well appreciated by the consumers. Also, our new category launches such as Palmolive Face care range and extensions in the oral care segment with Advanced Electric Toothbrushes and Water Flossers have recorded encouraging response. Moreover, our relaunches of Colgate Strong Teeth and Colgate Vedshakti toothpaste have also been very well received, reinforcing our commitment to bring to market superior products that enhance consumer experiences. As an organisation, we continue to live our values and remain unwavering in our focus to improve the health and well-being of our consumers and deliver long-term shareholder value.”
