Edelweiss Mutual Fund says 'SIP Se Sab Hoga'
The campaign has been conceptualized internally by Edelweiss team
Edelweiss Mutual Fund has launched 'SIP se sab hoga'. The two TVC films are designed to celebrate the wisdom of financial insight and highlight the transformative power of Systematic Investment Plans (SIPs) in achieving short- and long-term investment goals.
The narrative of 'SIP se sab hoga' revolves around two unique family settings, each showcasing,
the potential of SIPs in a distinctive way. The campaign is conceptualized internally by Edelweiss MF’s marketing team. Edelweiss MF is using 360-degree communication to promote ‘SIP se sab hoga’ campaign, from Television, Digital, Print, and Outdoor.
Speaking about the campaign, Niranjan Avasthi, SVP and Head- Products, Marketing and Digital at Edelweiss AMC said, our new TVC campaign film celebrates the wisdom that transcends generations and highlights the transformative power of SIPs. At Edelweiss Mutual Fund, we believe in empowering individuals to achieve their long- and short-term life goals, whether it's a road trip, owning a house, or pursuing higher education. SIPs provide the financial foundation to turn these dreams into reality. The films are testament to the idea that financial planning can be both educational and enjoyable.”
In the first story, a mother and her enthusiastic yet not-so-athletic son visit an astrologer. The astrologer predicts a triumphant sports career for the boy, leaving the mother perplexed. Enter Mr. Sharma, a wise family friend, who explains that with SIP, anything is possible, emphasizing the essence of self-discovery, determination, and the unpredictable nature of life.
The second story unfolds with a family excitedly preparing for a road trip to Manali. However, a comical mishap occurs when the young grandson, Rahul, accidentally damages the car's side mirror. Amidst the chaos and frustration, Mr. Sharma intervenes, sharing the power of SIPs with the family. As the film progresses, Dadi takes the driver's seat, and Rahul pushes the car forward, symbolizing unity and empowerment.
