Elephant Strategy+Design expands to new markets with Brand Planet Elephant

Elephant Strategy+Design, a design practice firm, has announced a strategic expansion with the formation of a new entity, ‘Brand Planet Elephant’, with its first office in Delhi. The new entity, which will commence operations from August 1, aims to offer a host of multi-disciplinary brand solutions for its clients.

Brand Planet Elephant has been formed with an equal partnership of Shouvik Roy, ex-hand of Alchemist (the marketing consultancy firm led by Samit Sinha), Anjan Roy, ex-hand of Vyas Gianetti Creative (VGC), and Elephant Strategy Design.

Ashwini Deshpande, Director, Brand Planet Elephant, said, “As founders of the oldest and largest independent design company, we were often asked by our clients and the industry at large as to why we do not offer advertising solutions as well. While entering the advertising space would have been a natural move for us, we believed that we needed to offer services that were more than what the conventional definition of advertising suggested. Brand Planet Elephant is an outcome of getting those specialised skills together in addition to Elephant’s knowledge and experience of brands and design across diverse domains. Brand Planet Elephant will be the new age consulting company that provides communication strategy through focused trans-media solutions.”

The principal aim of Brand Planet Elephant is to offer brands a host of integrated solutions spanning specialist verticals like brand and marketing, advertising, brand and corporate identity development and integrated brand experience – all seamlessly managed and serviced by a single entity.

“Brand ecology is blurring the edges of specialisations. This is so evident in international award programmes like Cannes this year. This blurring is bound to create outfits like Brand Planet Elephant. Brands of tomorrow need simple but world-class ideas that require coming together of such masters. It is a new thought and we hope it will push the envelope for businesses of our clients like Elephant Strategy + Design has been doing in the last 19 years. It is a bold idea and early adopters to embrace this philosophy will discover the light which only a higher state of knowledge can bring,” said Sudhir Sharma, Director, Elephant Strategy + Design.

Anjan Roy, Director, Brand Planet Elephant, added, “This is the first time that brands doing business in India will have a partner with multi-discipline skills instead of discreet companies. At Brand Planet Elephant, strategic advisory, communication and the design and transformation domains are all being led by specialists. Over the last three years we have observed brands having a primary need in these core areas.”

“Having worked with over two dozen communication companies across product categories over the last decade, I felt that the time has come for new ventures such as Brand Planet Elephant that understand the rapidly evolving brand economy landscape and exist with the sole purpose of positively impacting businesses,” explained Shouvik Roy, Director, Brand Planet Elephant.