Emami has reported 21% surge in ad spends for the quarter ending, June 30th, 2024. The advertising and promotional expenditures of the company stood at Rs 183.7 crore.
The overall revenues at Rs 906 crore grew by 10% and domestic business also grew by 10% with a healthy volume growth of 8.7%.
Modern trade, eCommerce, and institutional channels continued to post strong growth, while general trade also rebounded to positive territory, the company said.
Profit after tax stood at Rs 153 crore, a growth of 11%, according to the company. The EBITDA stood at Rs 216 crore, which grew by 14%
The brand also invested heavily in TV, Outdoor, Digital and Print campaigns. They roped in renowned comedian Kapil Sharma and team for a new campaign for Navratna Cool Oil– “Thandak ka Badshah”. Strong marketing inputs were done with enhanced BTL support for Navratna Cool oil and 360-degree activations were seen for Navratna Cool Talc.
Categorically, the healthcare range grew by 11% and Boroplus range by 4%. The pain management and men’s grooming range saw a decline of 7% and 5%. The Kesh King range dropped by 15%, but the 7 oils in one range grew by 9%.
Despite geopolitical crisis and currency depreciations in key geographies, international business grew by 11% in constant currency and by 10% in INR terms. The performance was led by double digit growths in MENA and SAARC regions, the company said.
