“I expect the days to come to be really exciting. Budgets, agency size, team size, efficacy, conventions, luxury of time, ROI – everything will be questioned. Even without the recession, the world has been a bit confused about where advertising and communication should be going. The rapidly evolving communication needs has anyway brought a 30-year old network agency and a two-year old independent agency on the same plane,” says Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia.
“I expect the days to come to be really exciting. Budgets, agency size, team size, efficacy, conventions, luxury of time, ROI – everything will be questioned. Even without the recession, the world has been a bit confused about where advertising and communication should be going. The rapidly evolving communication needs has anyway brought a 30-year old network agency and a two-year old independent agency on the same plane,” says Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia.
