mKhoj, a global mobile advertising network, is re-branding itself as InMobi and launching its services in Europe. After its successful start in the UK last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East, and now Europe.
Web18’s In.com has entered into an exclusive tie-up with Sony to launch singer Shakira’s new album online. In.com will provide exclusive free downloads of the Spanish version for two days (August 11 and 12 only), a special preview of ‘She Wolf’ video, wallpapers, contests, etc. about Shakira’s latest album.
The Telecom Regulatory Authority of India (TRAI) has initiated consultation process on the issue of tariff for cable TV services in non-CAS areas. As part of this process, TRAI has asked stakeholders to provide information related to audited financial data and break-up of key revenues and costs, as well as insights into their operating models.
From the high energy ‘Give Me Red’ campaign, Eveready Industries Ltd has come up with a campaign that talks about the light in the human heart that can help erase darkness from this world for its all new Eveready PowerCell range of batteries based on Alkaline technology.
Bajaj Auto has come up with what it terms as its most expensive digital campaign for the new 2009 edition 220 DTS-i bike. Media2win is the creative and media agency. The 360-degree digital media campaign got underway in June 2009 and will continue till the middle of August 2009.
Coca-Cola India has come up with an integrated communication initiative, ‘Fridge Mein Jayega, Bade Kaam Ayega’, to support the launch of the 1.25 litre Fridge Pack of its soft drink brand Sprite. The Pack has been designed to strengthen Sprite’s consumer connect in the in-home consumption segment.
The new campaign for Aquaguard Total water purifiers with SMP+ from Eureka Forbes Ltd seeks to take forward the brand’s trust proposition. The new TVC conceptualised by Triton Communications uses a mother’s protective attitude towards her child to get across the message of protection from the various known and unknown impurities in water.
“I expect the days to come to be really exciting. Budgets, agency size, team size, efficacy, conventions, luxury of time, ROI – everything will be questioned. Even without the recession, the world has been a bit confused about where advertising and communication should be going. The rapidly evolving communication needs has anyway brought a 30-year old network agency and a two-year old independent agency on the same plane,” says Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia.