tam-adex

As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15% 

e4m Staff Jan 21, 2026 10:49 AM

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

e4m Staff Jul 19, 2024 9:15 AM

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024

e4m Staff Jul 9, 2024 8:58 AM

News channels were the most preferred medium for the sector, according to a TAM AdEx report

e4m Staff Apr 22, 2024 4:53 PM

According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023

Chehneet Kaur Mar 8, 2024 3:18 PM

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

e4m Staff Jan 2, 2024 5:08 PM

Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes

e4m Staff Dec 5, 2023 8:03 AM

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

e4m Staff Nov 15, 2023 12:35 PM

Jan-Jun’23 witnessed a 6% growth compared to last year's H1

e4m Staff Oct 30, 2023 9:08 AM

Perfumes/deodorant was the leading category with 10% share of ad volumes

e4m Staff Oct 23, 2023 6:28 PM

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print

e4m Desk Sep 29, 2023 7:54 AM

According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023

e4m Desk Aug 11, 2023 6:52 PM

According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period

e4m Desk Aug 3, 2023 3:28 PM

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

e4m Desk Jun 21, 2023 5:16 PM

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging

e4m Desk May 29, 2023 1:31 PM

According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16

e4m Desk May 19, 2023 2:25 PM

According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16

e4m Desk May 15, 2023 7:00 PM

16 new categories and 70 new brands advertised in 35 matches of IPL this season

e4m Desk May 1, 2023 1:59 PM

This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan

e4m Desk Apr 26, 2023 4:26 PM

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

e4m Desk Jan 27, 2023 8:50 AM

According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022

e4m Desk Jan 21, 2023 8:34 AM

As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022

e4m Desk Jan 11, 2023 8:51 AM

While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times

e4m Desk Jul 13, 2022 8:24 AM

As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020

e4m Desk Jun 15, 2022 10:44 AM

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

e4m Desk Jun 8, 2022 8:21 AM

According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each

e4m Desk Feb 21, 2022 8:59 AM

As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years

e4m Desk Feb 3, 2022 9:10 AM

With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each

Sonam Saini Dec 31, 2021 8:50 AM

As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels

Sonam Saini Nov 25, 2021 9:15 AM

Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

e4m Desk Oct 29, 2021 8:31 AM

As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13

e4m Desk Oct 27, 2021 8:41 AM

Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period

e4m Desk Oct 12, 2021 8:02 AM

As per the data, Indira Infertility & Test Tube Baby Centre was the top advertiser in the category on TV

e4m Desk Sep 24, 2021 11:15 AM

The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period

e4m Desk Aug 26, 2021 2:09 PM

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

e4m Desk Aug 23, 2021 8:57 AM

According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20

e4m Desk Aug 20, 2021 8:02 AM

The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV

e4m Desk Aug 16, 2021 9:02 AM

According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth

e4m Desk Aug 13, 2021 8:37 AM

At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020

Tasmayee Laha Roy Aug 6, 2021 8:58 AM

Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers

Sonam Saini Jul 30, 2021 10:39 AM

Ad volumes of the Ecom-Food/Grocery category on TV rose by 45% year-on-year in Jan-May'21

e4m Desk Jul 21, 2021 9:19 AM

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

e4m Desk Jul 20, 2021 9:12 AM

As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets

Tasmayee Laha Roy Jun 21, 2021 10:37 AM

The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20

e4m Desk Jun 21, 2021 8:44 AM

On digital, the sector saw a 3.5x growth in ad insertions

e4m Desk Jun 11, 2021 1:34 PM

According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

e4m Desk Jun 9, 2021 8:43 AM

While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM

As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year

e4m Desk May 26, 2021 9:07 AM

DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21

e4m Desk May 24, 2021 10:12 AM