tam-adex
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
e4m Staff Jul 19, 2024 9:15 AM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
News channels were the most preferred medium for the sector, according to a TAM AdEx report
e4m Staff Apr 22, 2024 4:53 PM
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
Chehneet Kaur Mar 8, 2024 3:18 PM
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
Perfumes/deodorant was the leading category with 10% share of ad volumes
e4m Staff Oct 23, 2023 6:28 PM
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
exchange4media Staff Aug 11, 2023 6:52 PM
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
exchange4media Staff Aug 3, 2023 3:28 PM
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
exchange4media Staff Jun 21, 2023 5:16 PM
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging
exchange4media Staff May 29, 2023 1:31 PM
According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16
exchange4media Staff May 19, 2023 2:25 PM
According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16
exchange4media Staff May 15, 2023 7:00 PM
16 new categories and 70 new brands advertised in 35 matches of IPL this season
exchange4media Staff May 1, 2023 1:59 PM
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
exchange4media Staff Apr 26, 2023 4:26 PM
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
exchange4media Staff Jan 27, 2023 8:50 AM
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
exchange4media Staff Jan 21, 2023 8:34 AM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times
exchange4media Staff Jul 13, 2022 8:24 AM
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
exchange4media Staff Jun 15, 2022 10:44 AM
The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14
exchange4media Staff Jun 8, 2022 8:21 AM
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
exchange4media Staff Feb 21, 2022 8:59 AM
As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years
exchange4media Staff Feb 3, 2022 9:10 AM
With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each
Sonam Saini Dec 31, 2021 8:50 AM
As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels
Sonam Saini Nov 25, 2021 9:15 AM
Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories
exchange4media Staff Oct 29, 2021 8:31 AM
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
exchange4media Staff Oct 27, 2021 8:41 AM
Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period
exchange4media Staff Oct 12, 2021 8:02 AM
As per the data, Indira Infertility & Test Tube Baby Centre was the top advertiser in the category on TV
exchange4media Staff Sep 24, 2021 11:15 AM
The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period
exchange4media Staff Aug 26, 2021 2:09 PM
Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around
exchange4media Staff Aug 23, 2021 8:57 AM
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20
exchange4media Staff Aug 20, 2021 8:02 AM
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
exchange4media Staff Aug 16, 2021 9:02 AM
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
exchange4media Staff Aug 13, 2021 8:37 AM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Sonam Saini Jul 30, 2021 10:39 AM
Ad volumes of the Ecom-Food/Grocery category on TV rose by 45% year-on-year in Jan-May'21
exchange4media Staff Jul 21, 2021 9:19 AM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21
Sonam Saini Jun 24, 2021 8:54 AM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20
exchange4media Staff Jun 21, 2021 8:44 AM
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
exchange4media Staff Jun 9, 2021 8:43 AM
While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's
Sonam Saini May 31, 2021 9:34 AM
As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year
exchange4media Staff May 26, 2021 9:07 AM
DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21
exchange4media Staff May 24, 2021 10:12 AM
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
exchange4media Staff May 10, 2021 9:09 AM
