Goafest 2015: JWT India, Times Internet win 1 Gold each in Branded Content & Entertainment Abbys
JWT leads with 3 metals, winning 1 Gold, 1 Silver and 1 Bronze
In the category ‘ Branded Content & Entertainment’ JWT leads with 3 metals, one each of Gold, Silver and Bronze. They won the Gold for the campaign ‘Make Every Yard Count’ for Nike Cricket. Times Internet also won a solo Gold metal, their only award in this particular category. Times Internet’s Gold was for the “Trojan Horse” campaign for Gaana.com.
There were no other Gold winners in this category. JWT was followed by DDB Mudra Group who had a total tally of 2 Silver metals. DDB Mudra won for “The Misunderstood Scoreboard” for Zee News and “Health Cha Shree Ganesh” for Nutralite.
Mates-Madison FP & E won one silver for “Kamasutra-PK” for Kamasutra. Maxus and Contract India won two Bronze Metals each, while Madison, Jack in The Box, Sarva Integrated and Digitas LBI won one Bronze Metal each.
The complete list of winners can be viewed here.
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name |
Entry Number |
Brand | Title / Caption | Organization | Metal |
| Branded Content & Entertainment | 20A | Cat 20A - Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Including TV, mini-series, web series, cinema, DVD releases and online/digital | 4 | TATA AIA Life Insurance | Daddy Aur Zooey | JWT India | Silver |
| Branded Content & Entertainment | 20B | Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) Including TV, mini-series, web series, cinema, DVD releases and online/digital | 2 | Tata Tea Gold | 2014 was the year of AAP- AAM AURAT KA POWER- Power of 49 | Maxus | Bronze |
| Branded Content & Entertainment | 3 | ASIAN PAINTS | Har Ghar Kucch Kehta Hai | Madison Media | Bronze | ||
| Branded Content & Entertainment | 10 | Asian Paints Royale | #Speechless | Contract India | Bronze | ||
| Branded Content & Entertainment | 12 | FABALLEY | FABALLEY-UNFOLLOW- CHALLENGING The Conventional Lengths of Beauty | JACK IN THE BOX WORLDWIDE | Bronze | ||
| Branded Content & Entertainment | 20C | Best brand or product integration into a feature film, existing TV show and/or series Including TV, mini-series, web series, cinema, DVD releases and online/digital | 6 | KAMASUTRA | KAMASUTRA - PK |
MATES - Madison Teamworks fp & e PVT.LTD. |
Silver |
| Branded Content & Entertainment | 20D | Best use or integration of experiential events Creative positioning of a brand using events, festivals, flash mobs, installations etc. | 8 | Eye Donation Society | Eye Donation | Sarva Integrated (Pvt) Ltd. | Bronze |
| Branded Content & Entertainment | 11 | Nutralite | Health Cha Shree Ganesh | DDB Mudra Group | Silver | ||
| Branded Content & Entertainment | 20E | Best use of integration of user generated content. | 7 | Asian Paints Royale | #Speechless | Contract India | Bronze |
| Branded Content & Entertainment | 11 | Nike Cricket | Make Every Yard Count | JWT India | Gold | ||
| Branded Content & Entertainment | 20F | Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation | 3 | Durex | #Do The Rex | DigitasLBi | Bronze |
| Branded Content & Entertainment | 4 | Gaana.com | Trojan Horse | Times Internet | Gold | ||
| Branded Content & Entertainment | 20G | Best use or integration of offline media such as print, out of home etc. | 3 | Zee News |
The Misunderstood Scoreboard |
DDB Mudra Group | Silver |
| Branded Content & Entertainment | 20H | Best integrated entertainment content campaign which uses more than 2 media | 1 | Tata Tea Gold | Ab Ki Baar - Women Empowed Through Entertainment - Power of 49 | Maxus | Bronze |
| Branded Content & Entertainment | 10 | TATA AIA Life Insurance | Daddy Aur Zooey | JWT India | Bronze | ||
