Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

Linen Lintas wins the Grand Prix with 2 Golds and 1 Bronze. JWT India wins 3 Bronze and 1 Silver

by exchange4media Staff
Published: Apr 11, 2015 11:41 PM | 4 min read

Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

Direct Abbys saw a very open field but Linen Lintas did enough to win the Grand Prix with a total tally of 2 Golds and 1 Bronze. It won Golds for “Brave & Beautiful” (Dabur Vatika Premium Natural Shampoo), which won in both sub-categories ---- Direct Response (TV, Radio & Infomercial) and Direct Response (digital).

TBWA/Sri Lanka and Madison BMB won solitary Golds. The former for “Big On Respect” for “Ceylon Today & Mawbima National Newspaper”, while Madison BMB won for its series of ads on the “Jiyo Parsi” theme.

ITSA-HCL Technologies also won a solitary Gold for “Coolest Interview Ever” (HCL Technologies). JWT India won the most metals with 3 Bronze and 1 Silver, while ITSA Oxygen also won 2 Bronze metals.

Medulla Communications won a Silver for “The Fake Patient Project” done for Living With Diabetes in India (LWDI). Select Direct Marketing Communications also won a Silver for “Getting Top Management’s Attention #1” for Radious Developers.

Pi Communications won 1 Silver and 1 Bronze, while Contract India had to make do with just a single Bronze. Cheil India, too, could not go beyond a solitary Silver for “The Light Bag” done for the Salaam Balak Trust.

Below is the full list:

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
Category Name	Sub Category #	Sub Category Name	Entry Number	Brand	Title / Caption	Organization	Metal
Public Relations	22S	Practices- Celebrity Endorsement	5	PUMA India	PUMA goes 'Forever Faster'with Usain Bolt in India	Madison Communications	Gold
Public Relations	22U	Practices - Integrated Campaign led by P	5	Whisper	Whisper Touch The Pickle Campaign	Madison Communications	Silver
Public Relations			7	Action Committee for Formal Finance to Non-Corporate Small Buisinesses	Small Buisness is Big Buisness	Hansa Vision	Bronze
Public Relations			13	MTV India	MTV ROCK THE VOTE - FROM A CAMPAIGN TO A MOVEMENT	MTV INDIA, VIACOM 18	Bronze
Public Relations			15	Queen by Viacom18 Motion Pictures	Release Of Queen on 7th March 14	VIACOM 18 MOTION PICTURES	Bronze

Direct	19A	Flat Mail	7	Kellogg's Cornflakes	So funny, it's serious exercise book	JWT India	Bronze
Direct	19B	Dimensional Mail	5	Salaam Baalak Trust	The light bag	Cheil India	Silver
Direct	19B	Dimensional Mail	2	Club Mahindra	Slippers	pi communications Pvt.Ltd	Silver
Direct	19B	Dimensional Mail	3	Club Mahindra	Album of memories	pi communications Pvt.Ltd	Bronze
Direct	19B	Dimensional Mail	4	Bakson's Hair Clinic	Trap your hair problems	Crayons Advertising Ltd.	Bronze
Direct	19B	Dimensional Mail	6	Radious Developers	Getting Top Management's Attention #1	Select Direct Marketing Communications Pvt.Ltd.	Silver
Direct	19C	Direct Response Print	3	Dabur Vatika Premium Natural's Shampoo	Brave & Beautiful	Linen Lintas	Bronze
Direct	19C	Direct Response Print	5	Ceylon Today & Mawbima National Newspaper	BIG ON RESPECT	TBWA\Sri Lanka	Gold
Direct	19C	Direct Response Print	10	Jiyo Parsi	Rolex,Fiat	Madison BMB	Gold
Direct	19C	Direct Response Print	11		Broke up Mom
Direct	19C	Direct Response Print	12		Parents who act like grandparents
Direct	19C	Direct Response Print	13		Nicole Kidman
Direct	19C	Direct Response Print	14		Parsi Standards
Direct	19C	Direct Response Print	15		Condom
Direct	19C	Direct Response Print	16		Panni Ja
Direct	19C	Direct Response Print	17		Carrom Foursome

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
Category Name	Sub Category #	Sub Category Name	Entry Number	Brand	Title / Caption	Organization	Metal
Direct	19D	Direct Response (TV, Radio & infomercial)	1	Dabur Vatika Premium Natural's Shampoo	Brave & Beautiful	Linen Lintas	Gold
Direct			13	Save the children	Hindi Lesson	JWT India	Bronze
Direct			14		Science Lesson
Direct			15		Balbharti Lesson
Direct	19E	Direct Response Digital	6	Dabur Vatika Premium Natural's Shampoo	Brave & Beautiful	Linen Lintas	Gold
Direct	19E	Direct Response Digital	8	HCL Technology	Coolest interview ever	ITSA - HCL Technologies	Gold
Direct	19E	Direct Response Digital	18	Pepsi	The uncrushable can	JWT India	Silver
Direct	19E	Direct Response Digital	9	Oxigen Wallet	Stroke of Midnight campaign	ITSA Oxigen	Bronze
Direct	19E	Direct Response Digital	15	Asian Paints Royale	Speechless	Contract India	Bronze
Direct	19G	Direct Response Mobile Marketing	1	Living with Diabetes in India (LWDI)	"The fake patient project"	Medulla Communication Pvt. Ltd.	Silver
Direct	19G	DIRECT RESPONSE MOBILE MARKETING	5	Mohan Foundation	Chain of organs	JWT India	Bronze
Direct	19H	Direct Campaign using Any 2 form	1	Dabur Vatika Premium Natural's Shampoo	Brave & Beautiful	Linen Lintas	Grand Prix
Direct	19H	Direct Campaign using Any 2 form	3	Oxigen Wallet	Stroke of Midnight campaign	ITSA Oxigen	Bronze

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Published On: Apr 11, 2015 11:41 PM

Tags Cheil india Contract india Crayons advertising Itsa oxygen Itsa-hcl technologies Jwt india Linen lintas Madison bmb Pi communications Select direct marketing communications Tbwa/sri lanka Medulla communication