Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys
Linen Lintas wins the Grand Prix with 2 Golds and 1 Bronze. JWT India wins 3 Bronze and 1 Silver
Direct Abbys saw a very open field but Linen Lintas did enough to win the Grand Prix with a total tally of 2 Golds and 1 Bronze. It won Golds for “Brave & Beautiful” (Dabur Vatika Premium Natural Shampoo), which won in both sub-categories ---- Direct Response (TV, Radio & Infomercial) and Direct Response (digital).
TBWA/Sri Lanka and Madison BMB won solitary Golds. The former for “Big On Respect” for “Ceylon Today & Mawbima National Newspaper”, while Madison BMB won for its series of ads on the “Jiyo Parsi” theme.
ITSA-HCL Technologies also won a solitary Gold for “Coolest Interview Ever” (HCL Technologies). JWT India won the most metals with 3 Bronze and 1 Silver, while ITSA Oxygen also won 2 Bronze metals.
Medulla Communications won a Silver for “The Fake Patient Project” done for Living With Diabetes in India (LWDI). Select Direct Marketing Communications also won a Silver for “Getting Top Management’s Attention #1” for Radious Developers.
Pi Communications won 1 Silver and 1 Bronze, while Contract India had to make do with just a single Bronze. Cheil India, too, could not go beyond a solitary Silver for “The Light Bag” done for the Salaam Balak Trust.
Below is the full list:
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name |
Entry Number |
Brand | Title / Caption | Organization | Metal |
| Public Relations | 22S | Practices- Celebrity Endorsement | 5 | PUMA India |
PUMA goes 'Forever Faster'with Usain Bolt in India |
Madison Communications | Gold |
| Public Relations | 22U | Practices - Integrated Campaign led by P | 5 | Whisper |
Whisper Touch The Pickle Campaign |
Madison Communications | Silver |
| Public Relations | 7 | Action Committee for Formal Finance to Non-Corporate Small Buisinesses | Small Buisness is Big Buisness | Hansa Vision | Bronze | ||
| Public Relations | 13 | MTV India | MTV ROCK THE VOTE - FROM A CAMPAIGN TO A MOVEMENT | MTV INDIA, VIACOM 18 | Bronze | ||
| Public Relations | 15 | Queen by Viacom18 Motion Pictures |
Release Of Queen on 7th March 14 |
VIACOM 18 MOTION PICTURES | Bronze | ||
| Direct | 19A | Flat Mail | 7 | Kellogg's Cornflakes | So funny, it's serious exercise book | JWT India | Bronze |
| Direct | 19B | Dimensional Mail | 5 | Salaam Baalak Trust | The light bag | Cheil India | Silver |
| Direct | 19B | Dimensional Mail | 2 | Club Mahindra | Slippers | pi communications Pvt.Ltd | Silver |
| Direct | 19B | Dimensional Mail | 3 | Club Mahindra | Album of memories | pi communications Pvt.Ltd | Bronze |
| Direct | 19B | Dimensional Mail | 4 | Bakson's Hair Clinic | Trap your hair problems | Crayons Advertising Ltd. | Bronze |
| Direct | 19B | Dimensional Mail | 6 | Radious Developers |
Getting Top Management's Attention #1 |
Select Direct Marketing Communications Pvt.Ltd. |
Silver |
| Direct | 19C | Direct Response Print | 3 |
Dabur Vatika Premium Natural's Shampoo |
Brave & Beautiful | Linen Lintas | Bronze |
| Direct | 19C | Direct Response Print | 5 |
Ceylon Today & Mawbima National Newspaper |
BIG ON RESPECT | TBWA\Sri Lanka | Gold |
| Direct | 19C | Direct Response Print | 10 | Jiyo Parsi | Rolex,Fiat | Madison BMB | Gold |
| Direct | 19C | Direct Response Print | 11 | Broke up Mom | |||
| Direct | 19C | Direct Response Print | 12 | Parents who act like grandparents | |||
| Direct | 19C | Direct Response Print | 13 | Nicole Kidman | |||
| Direct | 19C | Direct Response Print | 14 | Parsi Standards | |||
| Direct | 19C | Direct Response Print | 15 | Condom | |||
| Direct | 19C | Direct Response Print | 16 | Panni Ja | |||
| Direct | 19C | Direct Response Print | 17 | Carrom Foursome | |||
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name |
Entry Number |
Brand | Title / Caption | Organization | Metal |
| Direct | 19D |
Direct Response (TV, Radio & infomercial) |
1 |
Dabur Vatika Premium Natural's Shampoo |
Brave & Beautiful | Linen Lintas | Gold |
| Direct | 13 | Save the children | Hindi Lesson | JWT India | Bronze | ||
| Direct | 14 | Science Lesson | |||||
| Direct | 15 | Balbharti Lesson | |||||
| Direct | 19E | Direct Response Digital | 6 |
Dabur Vatika Premium Natural's Shampoo |
Brave & Beautiful | Linen Lintas | Gold |
| Direct | 19E | Direct Response Digital | 8 | HCL Technology | Coolest interview ever | ITSA - HCL Technologies | Gold |
| Direct | 19E | Direct Response Digital | 18 | Pepsi | The uncrushable can | JWT India | Silver |
| Direct | 19E | Direct Response Digital | 9 | Oxigen Wallet | Stroke of Midnight campaign | ITSA Oxigen | Bronze |
| Direct | 19E | Direct Response Digital | 15 | Asian Paints Royale | Speechless | Contract India | Bronze |
| Direct | 19G | Direct Response Mobile Marketing | 1 | Living with Diabetes in India (LWDI) | "The fake patient project" | Medulla Communication Pvt. Ltd. | Silver |
| Direct | 19G | DIRECT RESPONSE MOBILE MARKETING | 5 | Mohan Foundation | Chain of organs | JWT India | Bronze |
| Direct | 19H | Direct Campaign using Any 2 form | 1 |
Dabur Vatika Premium Natural's Shampoo |
Brave & Beautiful | Linen Lintas | Grand Prix |
| Direct | 19H | Direct Campaign using Any 2 form | 3 | Oxigen Wallet | Stroke of Midnight campaign | ITSA Oxigen | Bronze |
