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A grocery sale by Grofers–Grand Orange Bag Days by Grofers—is just around the corner and the brand has left no stone unturned for the launch of the sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio spots, billboards, transit advertisements and online marketing spread.
Over 1 million users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27. Grofers has a loyalty-based subscription programme Smart Bachat Club which has six lakh paid subscribers currently. With the 100 per cent cash back in the Grand Orange Bag Days, Grofers aims to acquire the next set of loyal consumers on their platform.
Through its latest campaign, the brand communicates how much consumers love to save on their daily grocery needs. The ad film features protagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days given the 100 per cent cash back.
Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand Orange Bag Days sale, we are giving 100 per cent cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 per cent cash back which literally means getting their favourite brands for free during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform.
To view the Grand Orange Bag Days TVC, click here