Ad volumes per match in first 23 ICC WC games up 24%: Report
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having advertised so far
The ICC Men’s Cricket World Cup 2023 has witnessed indexed growth of 24% in terms of average ad volumes per match in the first 23 matches compared to the 2019 edition of the tournament.
According to the report, TAM Sports-Advertising Update of ICC Cricket WC 2023, this edition of the tournament, the count of advertising categories grew by 29% with more than 85 categories having advertised so far.
There was a growth of 24% in the brands that advertised this time compared to the 2019 World Cup. While over 185 brands came onboard in 2023, the number was 150 in the last edition during the first 23 matches, the report said.
In ICC World Cup ‘23, Perfumes/Deodorant was the leading category with 9% share of ad volumes. Perfumes/Deodorant & Ecom-Wallets were the only common categories between ICC World Cup '23 and ICC World Cup'19 in the first 23 matches.
Also, the top 5 categories together covered 33% share of ad volumes during the first 23 matches of ICC World Cup '23.
Among top five advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup ‘23 and ICC World Cup '19. The top five advertisers collectively added 32% share of ad volumes during ICC World Cup ‘23.
This cricket season saw 45 new categories and 165 new brands compared to the last time.
Among the 165+ new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Mahindra XUV 700'.
