IMPACT Annv Spl: Rajan Narayan lists 7 fav Abby winners
Rajan Narayan, President and CEO, Quadrant, lists his seven favourite ads that have won the Abbys...
To select seven favourite Abbys out of a lifetime of favourites is indeed difficult. Being a ruthless suit, I had to categorise them and cover as much ground, which has been my attempt. So here goes...
Fevicol: Best continuing campaign (2005 Gold)
Twenty years? How much more proof do you need than that? A single-minded proposition that you look forward to each year.
Happydent: 2007
The brilliance of this ad is in its clarity and detailing. The setting and the build-up to the climax keeps one enthralled to the end, which packs a tiny wallop in it.
Surf Excel: Puddle 2006
If there’s a benchmark on the perfect repositioning of a brand, this is it. Cold logic is presented through the most endearing and haunting lens of children, giving them the power to be themselves.
TOI: Hockey
Few campaigns have captured the highs and lows of life in India with the intensity of this one.
Conqueror Paper: 2010
A fantastic, brilliant depiction of the product and its various hues.
Sharad Haksar Camera Calendar: 2009
A calendar that breaks all conventional notions. Brilliant idea period.
Itchguard, the Itch: 2006
A website that discusses itching is a very lateral idea because one never discusses itching problems. Hilarious and honest, this was good stuff.
(Rajan Narayan is President and CEO of Quadrant.)
