Not Just An Airport
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
impact
Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Pitching Women Forward
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Euryka Launches Unified AI Platform for Creative Teams
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
Freedom From Scams
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
Power sector’s Green Revolution
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
Celebrating IMPACT’s 20th Anniversary
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
India's Got 'Talent'
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
IMPACT Top 30 Under 30, 2024 jury meet today
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
Prasoon Joshi to be Jury Chair of Impact Top 30 Under 30, 2024
The jury meet will be held on August 29
IMPACT CMO 40 Under 40 celebrates future faces of the industry
The list recognises leaders who have demonstrated exceptional talent, innovation, and leadership in the marketing field, and are under 40 years of age
IMPACT CMO 40 Under 40 List, 2024, to be unveiled today
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP
IMPACT's new issue features Tribes Communication's Gour Gupta on the cover
In under a decade, Tribes Communication has transformed from an out-of-home (OOH) advertising firm into a comprehensive marketing powerhouse
Impact Digital Influencer Awards: White Rivers Media is Independent Agency of the Year
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
HUL named Brand of the Year at Impact Digital Influencer Awards 2023
The FMCG giant also won 5 gold, 11 silver and 1 bronze metals across categories
Monk Entertainment wins top honour at Impact Digital Influencer Awards 2023
The agency won 9 golds, 1 silver and 1 bronze across categories and was named ‘Influencer Agency of the Year’
Mindshare bags Agency of the Year title at Impact Digital Influencer Awards 2023
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
Impact Digital Influencer Awards 2023: Mindshare & HUL take home big honours
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
Red FM's Rishi Kishnani joins Numb3r Impact Agency as Co-Founder & Partner
Rishi Kishnani was previously the National Content Director at Red FM
‘We’re a sports data company looking at solving real user problems’
Harsh Jain, CEO and Co-Founder of Dream11 and IPOY 2022, speaks to IMPACT's Neeta Nair about his journey and the ambition behind Dream11 and Dream Sports
IMPACT Person of The Year, 2022, goes to Harsh Jain
Jain has been awarded this title for building Dream11, India’s largest sports technology company that caters to more than 200 million users
IMPACT Person of the Year 2022 to be announced today
Ashish Shelar, Treasurer of BCCI and President, Mumbai BJP wing, is the Chief Guest for the event
Ashish Shelar, BCCI Treasurer and Mumbai BJP President, is Chief Guest for IPOY 2022
Shelar is a two-term MLA from Bandra and has served as School Education and Sports Minister in the Devendra Fadnavis government in 2019
IMPACT unveils 50 Most Influential Women List 2023
Anupriya Acharya, Hephzibah Pathak, Harman Dhillon, Aparna Purohit, Vineeta Singh are in the list of the most outstanding women achievers in Media, Marketing & Advertising
IMPACT 50 Most Influential Women List 2023 to be unveiled today
The eleventh edition of the prestigious list was put together by an esteemed jury, chaired by Sam Balsara, Chairman, Madison World
IMPACT 50 Most Influential Women enters its 11th year
The jury meet for the prestigious list is scheduled to be held today in Mumbai. Stay tuned for the final 50 list, and until then, here is a look at what to expect this year
Impact Communications names Mohan Kumar as Bu Head-Retail
Kumar will be heading National Retail - Brand Visibility and Positioning
IMPACT Top 30 Under 30 alumni address the Class of '23
Four illustrious ex-winners of IMPACT Top 30 Under 30 addressed a gathering of young professionals who made it to the list this year
IMPACT unveils Top 30 under 30 list, 2023
The 30 winners have been selected from 150+ nominations
IMPACT Top 30 Under 30 celebrates 10 years of excellence
The awards aim to identify and celebrate future leaders of the Indian marketing and advertising ecosystem
Who will be IMPACT Person of the Year, 2022?
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
Marketers spearheading iconic brands & building brand purpose
In this feature, we honour marketing professionals featured under IMPACT Marketing 40 Under 40, 2023
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
The list honoured leaders who have demonstrated exceptional skills, innovation, and leadership in the marketing field, and are under 40 years of age
IMPACT Marketing 40 Under 40 List 2023 to be unveiled today
IMPACT launches the inaugural edition of Marketing 40 under 40 List. The jury that handpicked the 40 achievers was chaired by CVL Srinivas, Country Manager – India, WPP
Tribes comes on board as presenting partner for IMPACT 50 Most Influential Women 2023
The awards recognise and acknowledge contributions, inspiring leadership and the remarkable body of work done by trail-blazing women in the advertising, media and marketing domain
‘Don’t forget the fundamentals of communication measurement’
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Chairman, AMEC, was speaking at the e4m India Public Relations and Corporate Communications Conference
Cannes Lions 2023: LIONS and WARC launch Creative Impact Content Stream
The co-curated stream of content will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023
e4m-DNPA Digital Impact Awards 2023: CoWIN, DigiLocker & NCERT’s Diksha among big winners
The winners have been awarded for cutting-edge digital initiatives and delivering on-demand governance and services to citizens
Michael Phelps, Naomi Osaka and Nathan Chen in Panasonic Green Impact campaign
The campaign highlights the environmental challenges that the world faces today
e4m-DNPA Digital Impact Awards: Here is the list of big winners
The Award ceremony will be held on 20th January in New Delhi
Cannes Lions 2023 jury presidents announced: Ogilvy’s Devika Bulchandani on the line-up
Impact BBDO’s Ali Rez first Jury President from MENA region
e4m-DNPA Annual Summit and Digital Impact Awards on Jan 20
The awards recognise digital innovations that have improved citizens’ lives besides promoting nation building
Measurement on a Budget
Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check
e4m DNPA Digital Impact Awards: Meet the jury
An august panel of jury members will come together to recognise and rewards some of the most cutting-edge digital initiatives from diverse sectors
e4m-DNPA Annual Summit & Digital Impact Awards: Jury to reward excellence in digital media
The jury for the awards will be helmed by Sunil Arora, Former Chief Election Commissioner of India & Former Secretary, the Ministry of Information & Broadcasting
Agencies should learn to trust the creators: Panel
Top content creators and experts at the Impact Digital Influencer Conference discussed how brands and influencers can strike the right chord