In new campaign, Kriti Sanon urges people to try Coca-Cola's zero sugar variant
The ‘#BestCokeEver’ campaign shows Sanon enjoying the new variant and urging people to try it
Coca-Cola India has announced the launch of its newest variant – Coca-Cola Zero Sugar featuring Bollywood star Kriti Sanon. The new variant comes with a new look and even more refreshing taste, formulated through in-house innovation and extensive market testing. The brand invites all Coca-Cola fans to try the all-new great-tasting zero-sugar product, and to decide for themselves – is it the Best Coke Ever?
The brand also launches its ‘#BestCokeEver?’ marketing campaign featuring Sanon who will be seen promoting and enjoying the new Coca-Cola Zero Sugar, while piquing consumer interest, urging them to #TryItFirst. Sanon brings in her own exuberance and freshness to the brand campaign as she perfectly resonates with young consumers. The integrated marketing campaign aims at driving trial and sparking conversations around the new Coca-Cola Zero Sugar. It goes live across television, digital, outdoor, social media and retail.
In line with the company’s ‘Beverages for Life’ strategy, the product innovation also supports the company’s continued efforts to increase no- and low-calorie beverage options for people looking to lead a balanced lifestyle yet relish the iconic taste of Coca-Cola.
Commenting on the launch in India, Shrey Vig, Brand Manager, Coca-Cola Zero Sugar, Coca-Cola India and South-West Asia, said “At Coca-Cola, we strive to provide choices to consumers across the portfolio and as part of that we are excited to launch our latest offering – new Coca-Cola Zero Sugar, which allows consumers to enjoy the great taste of Coca-Cola with zero calories. It’s been launched Globally and we’re getting great response from around the world, so we’re thrilled to introduce it in India. Will consumers like it as the Best Coke Ever? Well, they’ll have to try it first, to find out.”
