In Shaadi.com’s new ad, founder Anupam Mittal turns superhero

Matchmaking platform Shaadi.com has launched its latest feature - Shaadi Live. Shaadi Live is a periodic event, happening every 10 days, that gives eligible singles an opportunity to meet up to 10 potential matches over video calls, for 5 minutes each, within just an hour.

“This fascinating new feature enables people to interact with those looking for a suitable partner, without the hassle of physically meeting and long waiting times. This new feature facilitates users across vast expanses of geographies to connect face-to-face from the comfort of their homes in a manner that is convenient as well as efficient. It aims to make faster connections with suitable potential partners. Simply put, every Shaadi Live event allows a person to meet up to 10 matches for 5 minutes each at a pre-decided time of the day over video calls. This will happen at a massive scale with several events running simultaneously, and the prompt and spontaneous nature of interaction will enable members to meet new faces every few days,” the company said.

Speaking about Shaadi Live, Adhish Zaveri, AVP Marketing, People Interactive Pvt Ltd., said, “Shaadi Live is a revolutionary matchmaking feature that is a culmination of cutting edge technology and our deep understanding of the business. Enabling multiple and meaningful conversations between matches, all in a matter of a few minutes is the key to helping our members find success in their search for a life partner. As we like to say, Shaadi Live isn’t a feature, but much rather the future of matchmaking.”

This latest feature will be unveiled and popularized with a special campaign in which Founder & Shark, Anupam Mittal features as a superhero. The quirky ad shows Mittal solving the predicament of suitors by introducing them to Shaadi Live. The ad film will be aired in two versions one for the Hindi speaking market and another for the South market.