It’s time to ‘strap the gap’, says Cult.sport in its campaign for sports bras
Cult.sport is the D2C platform of Cure.fit
Fitness and workout apparel brand Cult.sport which is the D2C platform of Cure.fit, has launched their ‘Strap the Gap’ campaign to solve the daily issues of uncomfortable sports bras. Taking care of our health by being fit and working out is an important part of our daily routine. But if one’s bra is causing discomfort, with the ‘Strap the Gap’ campaign, Cult.sport makes sure to solve everyone’s bra problems.
“For decades, the bra industry has failed to fathom what women truly want. With this in mind, ‘Strap the gap’ campaign engaged with various customers that helped them identify the market gaps, and come to terms with the actual needs and wants of its customers. Engineered with the most comfortable fabric and velcro underband, the cult.sport bras easily mold to different body types, and the design features various cup and band sizing for a precise fit and better support,” the company said.
Commenting on the intention of the campaign, Arjun Choudhary, Head, Business & Growth, Cult.sport said, “Cult through its fitness services brand cult.fit has close to a half a million offline member base with a large percentage of it being women. While good quality sports bras are available internationally, they’re largely inaccessible in India. We have heard our customers rallying a cry for an ultimate comfort to create sports bras that solve their issues. At Cult.sport, we constantly aim to push the envelope of innovation and offer the finest products to our customers. These weightless and breathable sports bras allow women to feel and look the best, irrespective of how they chose to move”.
