JWT Mindset, Janrise Advertising and Doo Creative sweep ADEX 2013 Awards

Winners of ADEX 2013 for excellence in communication and media, organised by the Ad Club Hyderabad, were felicitated at a ceremony held at Taj Deccan, Hyderabad on September 19, 2014.

A total of 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year.

JWT Mindset was the biggest winner of the night, taking home a total of 12 metals including eight golds and four silvers. JWT Mindset also won the Agency of the Year, Best Continuing Campaign of the Year for Chirec International School, Copywriter of the Year for AP Tourism and Art Director of the Year. The other notable brands for whom JWT Mindset won the awards are Mintop (Dr Reddy’s), Botanika, Charminar (HIL) and Orient Electricals.

Speaking on the win, Ram Gedela, Managing Director, JWT Mindset said, "The awards reiterate that we are the best creative agency in Hyderabad and another area where we win for our brands reinforcing the faith clients have in us.”

Janrise Advertising was the second agency that bagged 11 awards including seven golds, four silvers for Fiziken, U Telecom, Mulpuri Aqua, GVK One and Nagarjuna College. Photographer of the Year award was awarded to Janrise Advertising.

Chaitanya Boyapati, Managing Director, Janrise Advertising said, “The team has been constantly focusing on ideas which reap and the company has believed the same. For us, the core objective lies helping our clients drive sales from ideas and the campaigns that we deliver. Clients stay with us only when our ideas work for them.”  

The third winner was Doo Creative with a haul of 11 metals including four golds and seven silvers for Sakshi Media Group, Women’s World, North Star Homes, Shree Nikethan, Vasavi Group, Dry Fruitz Basket and ISB. Illustration of the year was also awarded to Doo Creative.

T V Prasad, Managing Director, Doo Creative said, “Last year, we were 'Agency of the Year', and this year we bagged 11 metals. It's fantastic to win consistently at ADEX. Have added many a new client in the last couple of months, and with this recognition, we look forward to great days ahead.”

Speaking about his association with ADEX, Nitin Mulay, President, Ad Club Hyderabad said, “I have been associated with the Ad Club for over 20 years. Seen and worked with many stalwarts. It’s a great honour and a matter of pride for me to be elected as the President. For the next year, we want to encourage more local agencies to participate and showcase their work. Definitely make the show bigger and better.”

About this year's entries, Mulay added, “The quality of entries this year was better than the previous years. The emergence of smaller creative outfits shows a very promising future for advertising in Hyderabad. Happy to see younger talent getting attracted towards advertising”

The entries were adjudged by some of the bigwigs from the communications business, led by K V Sridhar of Sapient Nitro, Thomas Xavier of Orchard Advertising and R Sridhar of Brand-Comm.

This year ADEX saw special jury award as the jury felt some of the works were exceptionally good and deserved a special mention.