Kareena sends Magnums to friends as part of #HappinessZone initiative
The campaign talks of the brand’s new home delivery service for frozen desserts across India
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Published: Jun 13, 2020 8:47 AM | 2 min read
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Kwality Wall’s has come up with the #HappinessZone initiative to talk about the brand’s new home delivery service for frozen desserts across India. Kareena Kapoor Khan, the brand ambassador of Magnum, took this fun initiative a step forward and was the first to send some Magnums to her close friends to make them part of the #HappinessZone.
“All of us are finding ways to stay positive and motivated during these times. I so want to meet my friends every day but can’t till this global situation resolves. So, I thought why not deliver some happiness to them in the meantime, happiness in the form of Magnums that would cheer them up and make them smile. I mean, who doesn’t like ice-creams. And I love the concept of a #HappinessZone. It has so much positivity attached to it which is all that we need to get through this together,” said Kareena.
Himanshu Kanwar, General Manager- Ice Creams, Hindustan Unilever said, “These times are tough, and lately, the social narrative has been centred around making choices about what is essential and what isn’t. Amidst these debates and doubts, we often fail to enjoy little moments of joy for ourselves and our families - we forget that happiness is also an ‘essential’. It is inspiring to see Kareena go beyond the distance to truly deliver happiness to her friends and hope this inspires others to spread some joy among their loved ones as well.”
The service is being launched on June 13.
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